The Minack Theatre on Cornwall's wild and rugged south-western tip is regarded as one of the finest open-air theatres in the world, with fans across the globe. Although on first appearance it seems as if the amphitheatre is a relic of Roman occupation, it was in fact created by Rowena Cade in 1931. Her vision and insight helped to establish the theatre as a landmark on the Cornish coast and one that has inspired artists, performers and audiences alike for nearly 80 years.

In 2008, the Minack decided to enhance its existing Internet presence by installing a live stream webcam. Although the theatre already had several static cameras in place, live footage would allow visitors all over the world to see the theatre and the surrounding countryside in 'real-time', providing them with a compelling reason to then go on and plan a visit into their trip.

"Static cameras are great for selective images, but the live cam gave our website visitors a real feel for the atmosphere of the location."

"The installation of the live stream camera has significantly boosted website traffic since its installation. The static cameras had been a great success but website visits had stayed reasonably at around 50,000 visits per day. However, since the live stream camera has been installed, traffic increased to over 70,000!"

"Our camera has given our attraction the WOW factor! Visitors from all over the world have viewed the camera and then incorporated a visit to Minack into their UK trip. The camera is a fundamental part of our marketing strategy."

Phil Jackson - Theatre Manager